Clarifying Business Models: Origins, Present, and Future of the Concept
To determine which activities are truly "key," evaluate them against other blocks in your business model:
If you promise "24-hour delivery," then is a Key Activity. If you promise "The most secure data," then Cybersecurity Monitoring is a Key Activity. What do our Distribution Channels require?
If you list nouns in your Key Activities box, you have made a category error. Always use action verbs: Managing, Designing, Negotiating, Coding, Delivering, Consulting.
These activities relate to managing platforms, IT infrastructure, or brands that connect users.
Managing the channels through which products or services are sold. Maintaining Relationships:
Most key activities fall into one of these three primary categories:
Research typically classifies these activities into specific areas depending on the business type:
Clarifying Business Models: Origins, Present, and Future of the Concept
To determine which activities are truly "key," evaluate them against other blocks in your business model:
If you promise "24-hour delivery," then is a Key Activity. If you promise "The most secure data," then Cybersecurity Monitoring is a Key Activity. What do our Distribution Channels require?
If you list nouns in your Key Activities box, you have made a category error. Always use action verbs: Managing, Designing, Negotiating, Coding, Delivering, Consulting.
These activities relate to managing platforms, IT infrastructure, or brands that connect users.
Managing the channels through which products or services are sold. Maintaining Relationships:
Most key activities fall into one of these three primary categories:
Research typically classifies these activities into specific areas depending on the business type:
