However, the rise of the has critics. Filmmaker Adam Curtis argues that these films have become a form of "exhaustion porn"—we watch to see famous people suffer so we feel better about our own monotonous jobs.

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"They gave me a team of writers," Chloe said, picking at her cuticles until they bled. "But they won't let me write. They say my 'brand' is 'sad but hopeful.' So when I’m actually sad, I have to film it. But I have to look cute while I’m sad. If I cry ugly, the engagement drops." She looked into the lens. "I feel like I’m eating myself."