By 2021, Archie had already built a modest following. However, the lockdowns and social restrictions of 2020-2021 paradoxically created a boom for digital content creators. As audiences sought more authentic, relatable, and "real" interactions online, performers like Preston—who thrived on natural chemistry rather than scripted drama—found themselves in high demand. EnglishLads, with its focus on amateur-feel solo and duo content, was the perfect vehicle for his rise.