In addition to music and movies, Indonesian TV shows have also become increasingly popular. Soap operas, or "sinetron," are a staple of Indonesian television, with many local productions being broadcast on free-to-air channels. These shows often feature melodramatic storylines, romance, and comedy, and have become a favorite pastime for many Indonesians.

: Experience the beauty and elegance of Indonesian traditional dance through this breathtaking performance of Tari Merak. You'll be captivated by the intricate movements and vibrant costumes!

The line between "video" and "store" is also blurring. Live shopping—where a creator sells kerupuk (crackers) or skincare while singing a pop song—is now the primary revenue driver. Entertainment has become commerce.

Social media penetration in Indonesia is projected to reach , with short-form content driving the majority of engagement. Social Media Trends 2026 - Hootsuite