Coffee — Time 0.99
To understand the $0.99 coffee, we first have to look at the human brain. Behavioral economists call it the left-digit effect . We read $0.99 as being in the "ninety-cent range," while $1.00 registers as the "dollar range."
During the , the "Coffee Time 0.99" became a lifeline for small diners struggling to keep the lights on. They couldn't compete with drive-thru food, but they could offer a to-go mug for 99 cents to remind the neighborhood they still existed. coffee time 0.99
"Coffee Time $0.99" is a mantra for the pragmatic. To understand the $0
