Rokeach M 1973 The Nature Of Human Values Pdf Jun 2026

: These refer to desirable end-states of existence—the ultimate goals a person hopes to achieve during their lifetime.

Rokeach posited that by understanding a person’s value hierarchy, one could predict their political affiliations, religious beliefs, and even consumer behavior. rokeach m 1973 the nature of human values pdf

Examples: World peace, family security, freedom, happiness, self-respect, and wisdom. : These refer to desirable end-states of existence—the

Examples: World peace, family security, freedom, happiness, wisdom, and salvation. one could predict their political affiliations

These are preferred modes of conduct or behaviors. They are the “how” – the moral or competent ways we achieve our terminal values.