Malayalam cinema has played a significant role in shaping the cultural identity of Kerala, the state where the industry is based. Malayalam films often reflect the culture, traditions, and values of the state, and have helped to promote Kerala's rich cultural heritage. The industry has also provided a platform for social commentary, with many films addressing issues like poverty, inequality, and social injustice.
If the New Wave belonged to the arthouse critic, the Golden Era of the late 80s and 90s belonged to the common man . This period, dominated by the comedic and dramatic genius of legends like Mohanlal and Mammootty, defined what it meant to be a "Malayali." Malayalam cinema has played a significant role in