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Producers are now shortening the "theatrical window." Movies that used to take 8 weeks to hit OTT now arrive in 4 weeks. This strategy has reduced piracy by nearly 40% for major releases. By choosing to play a movie legally, you ensure that your favorite stars and technicians get paid for their work.

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Beyond the glitz, many Tamil films act as a mirror to society. Modern directors like , Mari Selvaraj , and Vetrimaaran Producers are now shortening the "theatrical window