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| Factor | Description | |--------|-------------| | | Rural and tier‑2/3 towns often lack reliable OTT services or high‑speed broadband. | | Price Sensitivity | Average monthly disposable income in many Tamil‑speaking households is below ₹1,200; a ₹149 OTT subscription is prohibitive. | | Language Preference | Many diaspora Tamil speakers rely on free platforms for heritage content; legal OTT offerings may not have regional licensing. | tamilblasters hot