Social media influencers have become a major force in the entertainment industry, with millions of followers hanging on their every word. These influencers have built their brands by sharing their passions, interests, and expertise with their audiences, and have become tastemakers in their own right. They have also become a key marketing channel for entertainment companies, with many studios and networks partnering with influencers to promote their content.
: A feature format that blends "information" and "entertainment," common in talk shows or documentaries to make complex news or educational topics more digestible and engaging. Infotainment Journalism - Universitas Muhammadiyah Palu