| Format | Example | Platform | |--------|---------|----------| | | "Why This Kolaveri Di" (2011) – first Indian viral music video | YouTube | | Movie mashups | Anirudh's "Hukum" + 100 movie clips | Instagram Reels | | Dialogue compilations | Vijay's "Naa Ready" from Leo – looped in 10-sec cuts | TikTok / Reels | | "Then vs. Now" edits | Comparing Mouna Ragam (1986) scenes with Oh My Kadavule (2020) | YouTube Shorts | | Behind-the-scenes | PS-1 making videos – 20M+ views across clips | YouTube |
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