Furthermore, cheetahs cannot roar. Instead, they chirp, bark, and purr. In the viral AMS video, as the handler strokes Cherish’s chin, the cub emits a continuous, high-pitched "prrr-prrr-prrr" sound. It is indistinguishable from the purr of a domestic housecat, yet it is coming from an animal that could run at 70 mph. This juxtaposition—the soul of a kitten in the body of a spotted speed machine—is the essence of the "cutest cheetah" claim.

The zoo has also released a live “Cheetah Cam” (nicknamed Cherish TV ) which has already crashed twice due to overwhelming traffic from viewers in Japan and the United States.