: ITV utilizes "Free Ad-supported Streaming TV" (FAST) channels to provide exclusive themed content around popular franchises like Love Island or The Chase .
It is important to note that the "Exclusive" label is increasingly serving as a funnel toward ITVX, the broadcaster’s streaming platform. In some regions, ITV has moved certain archive shows or "Fast" channels exclusively to the internet protocol (IP) delivery method. itv dvber exclusive
: ITVX has focused heavily on exclusive drama launches (often dubbed "ITVX Exclusives") that premiere on the app months before they air on linear TV. : ITV utilizes "Free Ad-supported Streaming TV" (FAST)