Latah traditionally refers to a hyperstartle response. In modern slang, it refers to the compulsion to copy a trend immediately without thought. The fear of being ketinggalan zaman (left behind) drives a frantic consumption of content. If you don't know the latest "Bowlcut" haircut meme or the newest local variant of the Ice Spice dance, you are socially invisible.
Indonesian youth are among the most active social media users globally, spending over 7 hours online daily.
Latah traditionally refers to a hyperstartle response. In modern slang, it refers to the compulsion to copy a trend immediately without thought. The fear of being ketinggalan zaman (left behind) drives a frantic consumption of content. If you don't know the latest "Bowlcut" haircut meme or the newest local variant of the Ice Spice dance, you are socially invisible.
Indonesian youth are among the most active social media users globally, spending over 7 hours online daily.
