Evamy argues that in the digital age, the logotype has become more important than the logo. On a mobile phone screen, a 16x16 pixel bird or apple is often illegible. But a well-crafted wordmark, even at tiny sizes, remains readable. Furthermore, a logotype contains the name. It doesn't require a legend to explain what the company is called.
Based on the case studies in Evamy’s work, the design process follows this arc: Logotype Michael Evamy
: Projects are categorized by sector, client, and designer, making it a highly searchable resource for professionals and students. Evamy argues that in the digital age, the
Evamy dedicates significant space to typefaces built on grids or circles. This is the Bauhaus influence—logos constructed from repeated geometric parts. Think of the BBC blocks or the Adobe “A.” Furthermore, a logotype contains the name