Salah satu aspek yang paling jarang dibahas adalah bagaimana Luna Maya memanfaatkan cancel culture menjadi mesin bisnis. Ia mendirikan merek kecantikan, rumah produksi, dan menjadi salah satu key opinion leader (KOL) dengan bayaran tertinggi.

This reveals a brutal double standard:

Her influence has been felt in many areas, from women's empowerment and social justice to cultural ambassadorship and style iconography. Her music has been a reflection of Indonesian culture, addressing themes and issues that are relevant to the country's diverse population.

In traditional Indonesian adat (customs), a woman of Luna’s age is expected to be a Ibu Rumah Tangga (housewife) with several children. Yet, Luna remains unmarried, publicly unbothered, and focuses on her business and her cats.