Mostrar que otros ya han adoptado la causa.

Guy Kawasaki’s Enchantment is not a typical self-help book filled with hacks and shortcuts. It is a philosophical guide to reclaiming influence as a humane art. In a world that often prizes aggression, speed, and zero-sum competition, Kawasaki reminds us that the most durable changes happen when someone makes us feel understood, respected, and delighted. Likability opens the door, trustworthiness builds the room, and a great product fills it with light.

Kawasaki dedicates a significant portion of the text to the subjective nature of relationships. The paper "How to Achieve Likeability" outlines that people do business with people they like. Kawasaki suggests practical methods to increase likeability, such as: