The post went viral, amassing over 15,000 upvotes. Soon, TikTok creators began using the hashtag #HypnoWorkGirl, often showing a transformation: a frazzled, coffee-dependent woman at 8:59 AM versus a calm, hyper-focused version of herself at 9:05 AM after a brief hypnotic audio track.

The light, which looked like a high-tech gadget, was emitting a low hum that seemed to be mesmerizing the women. As they gazed at it, their eyes glazed over, and they began to walk in unison towards the office.

One thing is certain: the phrase has evolved from a quirky internet meme into a legitimate workplace performance strategy.

It sounds like a mashup of a reality TV title and a tech support query. But for thousands of users—and curious onlookers—these four words describe a very specific promise: audio and video files designed to instantly induce a deep trance in female subjects, with a success rate they call the "hit."