Take two sheets of paper. Write down individual facts from your research. Physically move them around on a table. Try pairing a fact about the product (e.g., "This coffee is roasted in small batches") with a random fact from general materials (e.g., "Ant colonies communicate via chemical signals"). See what emerges.
In this "mental digestive process," you take the facts you've gathered and "feel them over with the tentacles of the mind". James Webb Young – The 5-Step Ideation Process That Works
: An idea is nothing more than a new combination of existing elements. Relationships a technique for producing ideas by james webb young pdf
" (1939) by James Webb Young, a classic text on creativity that outlines a systematic, five-step process for generating new ideas. The Core Philosophy
By combining Young's technique with these additional resources, you'll be well on your way to becoming a more creative and innovative thinker. Take two sheets of paper
This is a summary and synthesis of " A Technique for Producing Ideas
It arrives with a rush of emotion. You will feel a flash of insight. Young notes that this step often happens immediately after Step 3. The subconscious has finished its recombination and now presents the "new combination" to your conscious mind. Try pairing a fact about the product (e
This is the cornerstone of his technique. Nothing is truly "original" in the sense of being created from a vacuum. The Wright Brothers combined bicycles (gears/ chains) with kites (aerodynamics) to create an airplane. Shakespeare combined existing historical plots with poetic language.