: By 2026, over 85% of global media consumption will occur through OTT (Over-The-Top) platforms , making platform-exclusive content the only way to drive stickiness and lifetime value.
One of the key benefits of exclusive content is that it allows creators to produce work that might not have been possible through traditional channels. With the freedom to experiment and take risks, creators can push the boundaries of storytelling and produce innovative and engaging content that resonates with audiences. Additionally, exclusive content can provide a platform for underrepresented voices and perspectives, offering a more diverse and inclusive range of stories and characters.
We are living in the golden age of exclusive entertainment content and the silver age of popular media. Never before has so much high-quality, niche, passionate art been available. And never before has it been so difficult to share a cultural moment with your neighbor.
Streaming giants invest billions in "Originals" (like Netflix's series or HBO's prestige dramas) to create a walled garden of high-value content.